• To see and accept everyone, including oneself
• To joyfully support others

What is Namastoke?

Hello friends,

My name is Lee McCormack. I’m just like you. When I say that, I mean I too, am a slice of infinite perfection here on Earth to explore, experience and grow — in a perfectly, imperfect way.

As part of my path, I’ve dedicated my professional life to helping people live their most joyful lives using mountain bikes as the vehicle.

I began by focusing on the mechanics of great riding. That led me to mental and emotional forces then finally to the spirituality of great riding.

And you know what? Everything that makes you a happier and more successful bike rider makes you a happier and more successful human being (or parent or musician or whatever your thing is). It become clear that the bike is just a vehicle. My real work is to show people how freaking awesome they are and give them the tools to fully express that.

We begin every mountain bike class with a review of the Joyride rules:

1. If you see something you like, say something. Especially if it’s you doing the cool thing. Be positive and specific. “Lee, I love how you pressed into your pedals in that corner.” “Dude, I’m getting really good at this!”

2. All compliments must be fully accepted. Deflection is not allowed. “Thank you” works just fine. If you want to reciprocate, great, but it’s not necessary. No more of this “I’m basically a piece of shit, so I’m going to refute your kind words.”

3. No self deprecation is allowed. This is the hardest rule. Would you be friends with someone who talks to you the way your inner critic does? I sure hope not! Be your own best friend!

4. Bonus: Since many of us say bad things about ourselves before other people can say those things to us, we challenge you to compliment yourself before other people can compliment you. See Rule #1.

When a group of people embraces these rules, everyone has more fun, feels better about themselves, rides better and just plain loves the experience. People carry the spirit of Joyride into their off-bike lives — and they become pebbles of joy splashing into the pond of life. They send ripples everywhere, and they raise the level for everyone. It can be as simple as greeting your partner with a smile and an open ear. All that person needs is your presence and acceptance.

One day at the end of a mountain bike video shoot, I looked at the camera with a heart full of love and hope and a sense of connection with everyone. From my mouth came the word “namastoke.”

• Nama as in namaste. “To see and honor someone.”

• Stoke as in stoke. “To be enthused.”

Namastoke. To me it means:

• To see and accept everyone, including yourself

• To joyfully support others

What a simple and beautiful concept. Quickly namastoke became the language of our mountain bike community, and it’s already spreading to the greater world.

Namastoke is a movement. It’s a movement away from self loathing, other loathing, separation, competition, scarcity and every zero sum game. Namastoke embraces us as the bright lights we are. It accepts us with all our strengths and weaknesses. It is a simple way to love self, love others, unite, collaborate, create abundance and make everything an infinite sum game.

When we live the spirit of namastoke, we all win.

I encourage you to join — no, lead — this revolution. If you see messages on this site that resonate with you, please wear and share them. See the light in someone’s eyes. Feel the joy in your heart.

Namastoke my friends,


Namastoke Messages

Click on a message you like, then choose your favorite t-shirts, hoodies etc. We have styles and colors for most everyone. 


Put smiles on every face you encounter.

Namastoke Definition

Educate the people.
Lead the revolution!

Reciprocal Shakas

Seemingly opposite forces united as one.

Energetic Reciprocity Is The Shit

A friendly reminder to those who take more than they give.

Already Am Always Was

We try so hard to become something .. until we realize we’re already it.

Be Kind Kick Ass

Nice people finish first — and shred bikes!

Kindness ≠ Weakness

Einstein said it: Love is the most powerful force in the universe.

Less Attitude More Gratitude

Stop complaining and start proclaiming!

North of Normal

Heck yes you’re awesome.
Own it!

Phoenix Unfurled

The fortunate among us are reduced to ash — then we rise in glory.

Tested Tuned Transcendent

If you are destined to soar,
you will first be tested.

The Nerds Shall Inherit the Earth

Maybe not in high school, but eventually we nerds win.

What Are You Grateful For Today?

Watch their faces: First quizzical looks then happy smiles.

Hope is Dope

There is no better way to feel uplifted and inspired than through hope

Do Not Mistake My Kindness

Your strengths are legion – watch them work that out as they realise, just maybe, they have mistaken your kindess as weakness

Namastoke Hand Sign

Give thanks and share stoke with a dynamic show of hands

The Sun Rises on Love

Just as the sun rises each day, love too has the ability to renew itself, and the beauty of it is something to behold.

Stylized Namastoke

Namastoke finds its roots in ancient tradition and the stoke of flow

Namastoke shoes!

Rock the joyful shakas at school, the movies, work and most certainly at the skate park. Two sweet designs.

Stickers and accessories

Check out our sweet stickers, sticker sheets and — oh yeah — tote bags.

Lee Likes Bikes

It all started with a bike…